
This one minute video on global business asks if business deals are done because the product is better. Does the best mousetrap mean we got an international customer? Here are 5 Top false assumptions in doing international business We see it repeatedly, from the low-level trainee right up to the CEO. Americans often start with the wrong assumptions when entering a foreign market The assumption set used when marketing, selling, hiring and buying from foreign countries is critical to our eventual success. When devising an international strategy for a corporation, the presumptions are the first thing to address. - There is an international market. Ghana, Greece or Malaysia? This first assumption divides the world into two pieces: us and them. And the danger is apparent: We think of the rest of the world as one entity. Intellectually, we know there are several entities, each with their own language, culture and business practices. - Business is business (the world is getting smaller). The
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